elevator marketing

Nowadays Elevator market has a huge growth... 

Account Based Marketing

Account-based marketing is an alternative B2B marketing strategy that targets customers who have a particular type of account. It’s a form of segmentation [and in marketing, specificity is always a good thing].

account-based marketing examples?

Hotjar is a company that sells website analytics software. They have 3 price points:

If they wanted to upsell a product to their customers, it makes sense to tailor their messaging according to which version of the software they have.

The way Hotjar will speak to someone on the basic package could [and probably should] be very different to the way it will communicate with someone on the business deal. 

Difference Between Marketing and Branding and Public relations and Advertising

Above the line marketing

Above the line marketing is using mass media to market to a wide audience.

It’s the opposite of below the line marketing, which is more specific and targeted marketing. The strength of above the line marketing is potential reach; the downside is often relevancy.

  Example:TV commercial. A 30-second advert at half-time can cost upwards 

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